As a result of the COVID-19 pandemic, many people are looking for different ways to make ends meet, ultimately deciding that it’s worth pursuing an entrepreneurial venture and start working for themselves. Starting a business is an exciting career move, but it doesn’t come without hard work. That being said, with some business savvy and a strong plan, you can find a path to success. Starting a company comes with a wide range of tasks, so it’s important to do your research before you take the plunge. Here are five important things to keep in mind about starting your own business prior to filing your paperwork.
1. You need to have a plan for e-commerce.
One of the biggest impacts of COVID-19 and the coronavirus pandemic is the way that its accelerated consumer behaviors in regards to making purchases online. As such, you need to be well-equipped to handle e-commerce, whether that’s picking the right e-commerce platform to manage sales and inventory or setting up additional infrastructure. One thing to keep in mind when doing business online is that you need to be sure the IP addresses you’re using for your new website have a clean bill of health. A surprising amount of IP addresses are actually flagged by other websites, so it’s not a bad idea to buy IP addresses from an IPv4 broker to ensure that your online presence passes muster.
2. You’ll need to make a good impression if you want to succeed.
As you’re starting to build out your business, you’ll likely take a few meetings with potential funders, as well as job applicants. In these interactions, it’s important to dress the part. Your outfit can give you a lot of confidence by improving your psychology and outlook on your career, which can be particularly useful if you have a bit of impostor syndrome. Men can get a lot out of wearing a few dress shirts and suit coats, whereas women may feel more comfortable in business-appropriate skirts and dress pants. While you don’t have to break the bank on a new wardrobe, you should budget for a few business skirts and jackets.
3. Your online presence is as important as your brick and mortar store.
When you create marketing campaigns or business cards, it’s important to point consumers to your new website. This ensures that you have a web presence that’s easily found by potential customers when they’ve left your brick and mortar store. Managing your own website, not to mention designing it, is a lot of work, which is why you should hire a website designer. The right professional web designer can make a big difference in how your new company is perceived by others, so it makes sense to go with a professional designer, someone with years of experience who can help you put your best foot forward.
4. It’s better to pick a niche for your business than start broad.
It can be tempting to bite off more than you can chew when you start planning your upcoming business venture, but this can be a problematic tactic to take if you want to succeed. With a niche, you can start your company off by focusing on a smaller subsection of consumers. Segmenting your audience this way is crucial to building word of mouth since it’s easier to start a company focused solely on luxury, hand-made soaps than one that also tackles shampoos, body washes, conditioners, and other personal hygiene products. From finding more specific funders to attracting customers, a niche is a major asset.
5. You must be willing to persevere in the face of obstacles.
As was mentioned earlier, starting a company is a lot of hard work. Thus, if you don’t have the right attitude, you may be setting yourself up for failure in the long run. You’ll surely face obstacles and challenges in the day-to-day operations of your business, and it’s important to adopt a mindset that is willing to face these sorts of obstacles head-on. It can be hard to foster perseverance, but if you truly are invested in your company, you will find a way to push through the challenges and succeed.