Creating, nurturing, and presenting a brand to an audience can be a daunting task. Will it sell? Will they like it? Do I have to change the brand’s identity? These are some of the questions that nudge at the back of an entrepreneur’s mind. Are you in the same boat? Worry no more. You’ll soon learn how to get your brand on the path of becoming a household name.
What is branding?
A brand is the identity of a product or service that is unique from others. Mercedes Benz, Apple, Microsoft, Google, MTN, DStv, Dangote, and more are all examples of brands. These brands are popular because they have strong brand visibility, amongst other factors.
As for brand visibility, it involves familiarizing your brand with your target audience to the point where it is easily recognized. This is why brand awareness is critical in marketing, especially during the early stages of your business.
To help your process, you could consider taking some professional courses on project management, similar to the one offered by Project Vanguards. Their Project Management Professional (PMP) certification course offers a proven path to obtaining higher pass rates. You’re offered a more straightforward and dynamic approach to passing your exams. You can check them out at projectvanguards.com to learn more. Once you’re ready for project management, look into one of the many ways to improve brand visibility.
Digital marketing is currently one of the most significant components of marketing. Digital marketing is a means of marketing products or services via internet-based electronic devices. Whether at home, at work, in the park, or on the bus you can reach your target audience as long as they’re online. This means the internet is a great place to go if you’re looking at improving your brand’s visibility. Digital marketing has several avenues through which a brand can be advanced, such as social media marketing, Search Engine Optimization (SEO) marketing, influencer marketing, email Marketing, and more.
If you are working with a large team, then employ OKR Consultants that can implement an Objective Key Results (OKR) system, where team members can track the performance of the tools mentioned above. Platforms such as WorkBoard offer OKR software that helps teams outline goals and track their progress. Essentially, their platform helps team members stay on track and find ways of measuring their progress towards actionable goals. Brands like Microsoft and Samsung are examples of companies that trust WorkBoard.
Define your brand.
What’s your brand about? What’s the purpose behind it? Let the world see what you see in your brand. Let the brand embody the reason for its existence, its uniqueness, the problem it addresses, and why people should want it. Tell them why they should love it as much as you do. These ideas should reflect in your logo, tagline, slogan, value proposition, message, and more. Studies show that about 94% of consumers worldwide say they prefer to engage with companies with a vital purpose or impact message.
Do something different.
The biggest mistake a growing business could make is to copy what a big brand in your industry is already doing. Don’t do that. It is, however, safe to watch closely and learn. Study their strengths and weaknesses. This is to help you spot the missing piece and make it your own.
The aim is to be different from your competitors and convincing enough to get customers interested. To get your brand stuck in people’s minds, it has to be something that appeals to their senses, something that makes them curious, excited, and satisfied even before purchasing. Be the difference.
Use traditional marketing, too.
Although everyone seems to be on the internet these days, some people do not have that privilege or do not have access. Inmates, senior citizens, and children are all the target audience for a brand out there. Also, face-face interactions in creating brand awareness are essential.
So product flyers could be distributed at a concert, in the park, etc. In brand visibility, it’s better to cover all areas than to leave some grey. That’s why traditional marketing is so important. Traditional marketing relies on offline tools, such as newspapers, magazines, radio and Tv broadcasts, direct mail, billboards, SMS and automated phone calls, direct sales, coupons, books, Positive Word of Mouth (WOM), and postcards.
Stick to one logo, one tagline, and one idea. Your message should be simple, straightforward, and understood within five seconds. You should have the same message on every marketing platform. Never have more than one message under your brand name circulating at the same time. Use a statement that can’t be forgotten, like with MTN’s ‘everywhere you go.’ Being consistent helps your audience in quickly recognizing your brand. The more identifiable your brand is, the more unforgettable it will be.