Increasing the web traffic on your eCommerce website is the best way to improve your conversion rate and get more customers to the checkout. You must make your website the best it can be to improve your search engine rankings and conversion rate. The higher your online store ranks, the greater your online presence and the better customer experience you deliver. Take a look at some effective ways to enhance your website and turn potential customers into paying shoppers.
Analyze and audit your website data.
Optimizing your website starts by analyzing and auditing all of the website data you currently have. User behavior reports give you valuable insights into how users interact with your site and provide valuable metrics like the number of sessions and bounce rate. Analytics show patterns in customer behavior and tell you what does work and what doesn’t work. Use the insights gained from your current website and make the necessary adjustments to get more potential customers interacting with and proceeding through your website.
Ensure your website is mobile optimized.
Shoppers are increasingly using their mobile devices to explore online stores. As a result, the mobile-friendliness of your eCommerce website plays an important role in your search rankings. Optimize your website with a responsive design that has minimal lag time and looks good on desktops, tablets, and mobile devices.
A responsive website design creates a seamless checkout experience, from the time shoppers arrive at the home page to inputting their preferred payment method. It’s essential to optimize every page of your online store, especially the checkout page. The good thing about having a Shopify store is that the Shopify Checkout page is optimized for conversion.
EnderTech briefly explains how to optimize the Shopify checkout page on your eCommerce website. While the ability to create a custom checkout is a premium feature of Shopify Plus, you have three additional key ways in which you can improve your conversion rate. For example, you can create a single, clear call to action that directs shoppers from the product page to the cart page. A logical layout with related functions naturally guides the checkout flow, and it keeps shoppers oriented throughout the checkout process.
Perform thorough keyword research.
A good way to increase web traffic is to use the right keywords in your content. Perform thorough keyword research to discover which words people use in searches. Once you compile these keywords, the next step is to include the words in all front-end and back-end content on your website. This SEO tactic will help your website rank higher and gain organic web traffic. That being said, you must always be sure you comply with industry best practices for keyword positioning.
Create value-added content.
The content you create needs to be optimized just as other aspects of your page are optimized. You need to create a strong, SEO-driven content marketing plan that will earn you credibility, increase organic search rankings, and attract more potential customers to your online store. Optimize your content by consistently posting relevant content that sends a message your target audience responds to and engages with.
Creating original content is the best way to show off your unique brand identity. Working with several professionals to create content, such as videos, means keeping track of a lot of documents and signatures. Adobe’s PDF suite is a great tool for filling out PDFs and signing and editing custom documents. Adobe Acrobat Pro is a comprehensive solution for all your PDF file needs, and, what’s more, their free trials give new users with an Adobe Acrobat Pro free trial seven days to get a feel for what the software can do. Sign up for a trial version of Acrobat Pro with your email address and a credit card or PayPal. Before installing Adobe Acrobat Pro DC, notate your software skill level to customize it for your needs.
Once you optimize your website, you’ll be on your way to a better conversion rate and an increase in sales. Rankings won’t improve overnight, but the more you focus on SEO-optimization tactics, the sooner you will see results.